EZ
EZtransition
Local SEO · AI Marketing · Done-For-You
Local SEO Progress Report
MJ's Roofing & Remodeling
Local search visibility for Durham, NC on "roofing company near me" — measured on a 9×9 grid (10-mile radius, Google Maps) across 20 scans from September 2025 to June 2026.
Status update: The Local Falcon campaign for MJ's Roofing has been reactivated and tightened to a 5-mile radius (matching the local service area). The latest scan below is fresh from August 5, 2026.
Where MJ's Roofing stands
4.9★
Rating with 84 reviews — a strong trust foundation
▲ 2.07
Avg rank improved from 12.40 (Sep 2025) to 10.33 (Jan 2026)
3.70%
Peak share of local voice reached in Feb 2026
30 yrs
Experience highlighted in the profile — a strong trust signal
Ranking trend · Sep 2025 → Jun 2026
| Period | Avg Rank | Coverage | Share of Voice |
|---|---|---|---|
| Sep 2025 | 12.40 | 18 / 81 | 1.23% |
| Jan 2026 | 10.33 | 21 / 81 | 2.47% |
| Jun 2026 (10mi) | 11.53 | 17 / 81 | 1.23% |
| Aug 2026 (5mi) | 10.88 | 16 / 81 | 1.23% |
ARP = Average Rank Position (lower is better). Coverage = grid points where the business appeared. MJ's improved steadily through late 2025 into early 2026, then drifted back as the campaign paused.
Ranking map · latest scan (Aug 5, 2026)
Durham, NC
1135 Amber Shadow Dr, Durham, NC 27703
Rating4.9★
Reviews84
Avg Rank#10.9
SoLV1.2%
Roofing Company Near Me · 10-mile radius
Top 1
Top 3
Top 5
10+
Not ranked
Local Falcon analysis
…
What we recommend next
Priorities to get MJ's moving
- Tracking is live again — we reactivated Local Falcon at a 5-mile radius (Aug 5 scan shows avg rank improving to 10.88). The next scans will measure the trend.
- Convert existing coverage into top-3 placements — MJ's appears at ~16-22 of 81 grid points but captures only 1.23% of local voice; the gap is turning appearances into top-3 (SoLV) positions.
- Strengthen the north/northwest Durham area — Local Falcon flags Storm Guard Roofing as dominant there; targeted content and citations in that direction would help.
- Leverage the 84-review, 4.9★ reputation — it's a genuine authority asset; route more review momentum into the profile and highlight it in local content.
- Verify GBP access — MJ's Roofing is not currently connected to the GBP management account we use for A&B; once connected we can apply the same profile optimization package (categories, service area, website).